Dynamic Preference-based Decisions at Every Step 

 

the k4 decision process

The K4 Process utilizes a widely accepted methodology known as conjoint analysis to measure investor preferences, resolve trade-offs, and produce a complete ranked solution set. This powerful technique produces a superior, definitive solution in less time by eliminating trial and error iterations and solving for multiple variables in a single step. 

 

based on conjoint analysis

Conjoint analysis has been successfully used in the field of market research since the late 1970s. The K4 Process applies adaptive conjoint analysis to the individual investment decision. It enables users to weight the different attributes of a decision according to importance and rigorously resolves the inherent conflicts in the decision process.

 

Unique Advantages

Superior Analysis

  • K4 weights each factor in the decision process rather than assuming they are all equally important.
  • K4 rigorously resolves the conflicts inherent in complex investment decisions. The solution is not just an average of conflicting inputs, but a true analysis.

Valuable Time Savings

  • K4 creates a single, ranking of all potential solutions rather than several ranked lists for further sorting.

  • K4 does an objective analysis of each factor in the decision, presenting the complete solution without iteration.

Complete Solution Set

  • Because K4 is not a screening process, all alternatives are included, none are eliminated.

  • With an all-inclusive solution based on multiple factors, you can be confident that your analysis is complete.

Regulatory Support

  • The entire K4 process is documented-- no more cobbling together of reports to explain the decision.

  • With K4, objectivity is a given and documentation is automatic.

 

 

delivered in all k4 products