the k⁴ decision process

Making decisions the K⁴ way resolves the limitations of single-factor, linear processes used in other decision tools, delivering a competitive advantage. The K⁴ Decision Tools all incorporate the revolutionary K⁴ process and share these common characteristics.

Superior analysis

K⁴ enables the user to weight each factor
Weighs Each Factorin the decision process rather than assuming they are all equally important. K⁴ rigorously resolves the conflicts
Resolves the Conflictsinherent in complex investment decisions so that the solution is not just an average of conflicting inputs, but a true analysis. Finally, K⁴ yields a single, ranked list of solutions
Single, Ranked List of Solution, based on all of the criteria and their relative importance.

valuable time savings

Rather than use decades-old linear screening with its time-consuming iteration and guesswork, K⁴ users quickly and easily build their own models that automatically combine multiple attributes in a single score
Multiple Attributes in a Single Score. Plus, with K⁴, once your model is built, you simply copy it for different scenarios, categories, or time frames.

complete solution set

Because K⁴ is not a screening process, all alternatives are included, none are eliminated. K⁴ provides an end-to-end objective analysis of each factor in the decision. With an all-inclusive solution
All-Inclusive Solutionbased on multiple factors, you can be confident that your analysis is complete and your offering is unique.
Unique Offering

definitive results

K⁴ scores the attributes and the weights
Score Attributes and Weightsof each alternative, and then uses the results to create a rank ordering of all potential solutions. There is no guesswork in combining attributes, no averaging of competing priorities, and no need for additional sorts or iterations.

regulatory support

The entire objective K⁴ process is documented, from the      inputs
Inputsand scoring model details
Scoring Model Detailsto the complete preference-ranking of all potential solutions. You don't have to create the story or cobble together reports to explain the process on how the decision was made or why. With K⁴, objectivity is a given and documentation is automatic.